Tomball Regional Medical Center

Often, a client will want a web banner ad along with a print ad. And often, per corporate procedure, each department will be assigned to each medium. However, this shouldn’t stop a print designer from quickly creating a web banner as well. The designer should always be mindful that each medium has its own strengths and to design accordingly.

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The banner ad shown above is designed to prompt interaction on Yahoo! HotJobs – note that this is different design but has the same branding as the print ad shown below.

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Recruitment ads are usually packed with text tend to include overbearing logos, photos and job descriptions. By using a bold reverse, editing out extraneous text, and breaking the border the ad is now easily noticed and read.

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