Verizon Adjacencies

For larger accounts in a newspaper medium we try several strategies to gain audience. A noticeable device is the Spadea or Gatefold. For Verizon Wireless a spadea was presented along with a double-truck spread and a “goalpost” shaped ad. Together with other strategies such as spreads, shaped ads, sponsorships – we even created a 3D ad with glasses – ads that dominates the page are useful to larger accounts that can afford such placements.

Verizon_Spadea-800

Spadeas fold over the cover and have an interesting 3D effect as the flag of the publication is printed at the top of both pages.

verizon_doubletruck800

Note that this doubletruck “points” from the dominant right page back to the left. This design device helps the eye travel across the mise-en-page.

Verizon_Goalpost-800

Example of the “Goal-post” shaped ad. To see more shaped ads and adjacencies, visit the GRAPHIC DESIGN page by clicking here.

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