A doubletruck is when an ad spans the entire spread of two pages. this example can easily be converted in to a mock doubletruck as no content is in the gutter. This example for Men’s Wearhouse is an irregular adshape doubletruck that spans across a spread.
A spadea was also created. The front page also benefits with a strip ad at the bottom.
To see more about sponsorships and adjacencies, visit the GRAPHIC DESIGN page by clicking here.