The weather page from data service Wunderground was rearranged to accommodate a sponsor for a one-year contract. Ruud advertising was allotted a 5 column x 10 inch ad along with a 1×1 “Ruud Tip” and a 1×2 “Ruud Fact” and a “Sponsored by Ruud” folio. This layout initiated a quarter-million dollar run in advertising.

Note that the sponsored advertising is meant to flow within the weather data as the reader scans the page. Click here to see my page concerning ADJACENCIES.