Often, a client will want a web banner ad along with a print ad. And often, per corporate procedure, each department will be assigned to each medium. However, this shouldn’t stop a print designer from quickly creating a web banner as well. The designer should always be mindful that each medium has its own strengths and to design accordingly.
The banner ad shown above is designed to prompt interaction on Yahoo! HotJobs – note that this is different design but has the same branding as the print ad shown below.
Recruitment ads are usually packed with text tend to include overbearing logos, photos and job descriptions. By using a bold reverse, editing out extraneous text, and breaking the border the ad is now easily noticed and read.