A 30-second spot for Southwest Lincoln in Houston, Texas, promoting the Lincoln MKT featuring Park Assist. This commercial was requested by the client in lieu of a half page ad in the Houston Chronicle.
Southwest Lincoln Mercury suffered the loss of the Mercury brand but we were able to create a 15-second spot in conjunction with their Lincoln MKT ad (at top).
Although the video replaced a half-page newspaper ad, a series of print ads specific to the video were run as part of the campaign. To see more about campaigns and branding, see the page BRANDING by clicking here.
The Houston Chronicle promoted a new and expanded sponsorship schedule of events throughout the year including the Houston Rodeo and Livestock Show, Mardi Gras on the Strand, the Pride Parade, the Art Car Parade, iFest, the Chronicle 100, the HEB Thanksgiving Day Parade, SummerFest, and Freedom Over Houston.
This practice promo for upcoming summer events for the Houston Chronicle’s sponsorship schedule was a precursor to the year-long one that was requested (above).
The Salute to Nurses section requests nominations for the best nurse in the city. As well as coordinating an award luncheon, an hour-long video was produced to commemorate the event. This full program can be viewed on YouTube by clicking here.
Testimonials are powerful and convincing methods of marketing. Six sets were filmed showcasing various aspects of the newspaper services.
Below is a segment of a longer Real Estate video that promotes the Direct Mail services offered by the Houston Chronicle.
This promo for the Black Eyed Kid Podcast was created solely by time-lapse photography.
A series of YouTube videos promoting Duke’s Fight Gear by instructional shorts. By freely offering knowledgeable advice an active viewer will seek out paid classes.
An in-house promotional video for the creative department at the Houston Chronicle. These are the outakes: